Loretta Rippee has a Masters degree in Counseling Psychology from Washington State University. She received professional training at the Hypnotism Training Institute of Los Angeles from the legendary Gil Boyne, founder of the American Council of Hypnotist Examiners and author of the best selling hypnotherapy book, Transforming Therapy.

Loretta has been certified to practice hypnotism by the National Guild of Hypnotherapists. Her areas of specialization include weight control, smoking cessation, stress management, and removing blocks to increased performance and effectiveness.